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At Energize Your Marketing, Lead Generation Simply Means...
...Helping more potential customers find your business and take action — We help your business get more calls, leads, and customers.
...The goal is to nurture leads through your sales funnel until they’re ready to buy. A strong lead strategy fuels business growth by consistently bringing in qualified prospects.
...We leverage cutting-edge strategies that target and nurture your prospective client, to ensure your business stays at the forefront of innovation and industry trends.
Explore Our Lead Growth Solutions Today
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Discover What Others Ask About Lead Generation
What Is Lead Generation?
Lead generation is the process of attracting and converting prospects into potential customers who have shown interest in your business. It involves capturing contact information, typically through forms, landing pages, or calls-to-action. The best channels vary depending on your industry and audience, but combining paid ads with high-converting landing pages and blogging tends to produce strong results. A multi-channel approach increases visibility and maximizes lead potential.
What’s the Difference Between a “Lead” and a Website Visitor?
A website visitor is anyone who lands on your site, but remain anonymous by not taking action. A lead shows interest by providing their contact information, usually through a form, download, or inquiry. This action signals they’re open to further engagement. In short, all leads start as visitors, but not all visitors become leads.— Leads are interested in doing business with you.
Do I Need to Run Ads to Get Leads?
Not always. Many of our clients get great results just from SEO and content techniques we use . Our content and blogging options are game changers. Here's the thing, most businesses are stuck in this endless cycle of paying more for ads and fighting for visibility. But what if instead of renting attention with costly ads, you could own it? Let us create content for you that actually drives results and works for you 24/7 for many years to come.
How Do You Qualify Leads?
Qualifying leads means figuring out which potential customers are most likely to buy from you. This is done by asking simple questions in order to understand things like their budget, need, timeline and authority to make decisions. This can happen by gathering this information through contact forms, quick conversations, quizzes, or follow-up emails. This helps you focus time and energy on people who are actually ready to do business with you.
Fuel Bold Growth with Us...
Let Us Bring in More Leads For You — We Help Bold Brands Grow
You shouldn’t have to figure out marketing on your own.
Let us build and manage a simple lead generation system that helps your business grow — one call, message, or booking at a time.
Stand out, scale up, and succeed with personalized marketing support that’s built around your vision. Contact us today for a free lead generation review and simple action plan.
Step 1: We Learn About Your Business
You tell us what services you offer and what kind of leads you want more of (calls, form fills, walk-ins, etc.).
Step 2: We Build a Lead Generation Plan
We create a simple, customized plan that includes the best strategies for your goals and budget.
Step 3: We Do the Work
From setting up your Google profile and creating your marketing funnel to writing content and launching ads — we handle it all.
Step 4: You Get More Leads
You start getting more inquiries, calls, and clicks from people who are already looking for what you offer.
What Does “Lead Generation” Actually Include?
Lead generation isn’t one tool — it’s a combination of things working together to bring in customers.Here are some of the main strategies we use for our clients:
1. Local SEO (Search Engine Optimization)
We help your business show up on Google when people nearby are searching for your services.
2. Google Business Profile Optimization
We make sure your free Google listing is fully set up, accurate, and regularly updated to show up in “near me” searches..
3. Content & Blog Creation
We write simple, helpful content that answers common customer questions and brings in traffic from search engines..
4. Paid Ads (Google & Social Media)
We set up and manage targeted ads that appear when people search for your services or scroll through platforms like Facebook..
5. Websites & Landing Pages That Convert
We build websites and special pages that focus on one goal: turning visitors into leads. These are perfect for advertising campaigns.
6. Lead Capture Tools
We add clear calls-to-action, contact forms, booking tools, and click-to-call buttons to make it easy for people to reach out.
7. Display Advertising
means putting your business ads in front of people while they browse other websites, apps, or social media — even if they’re not searching for you yet..
8. Retargeting Ads
Someone visits your website. They leave without contacting you.
Your ad starts showing up on other sites they visit — reminding them to come back..
9. Email Follow-Up
We help you set up automated emails to follow up with new leads and turn more of them into customers.
What Is Display Advertising?
Display advertising puts your business ads in front of people while they browse other websites, apps, or social media — even if they’re not searching for you yet.
These ads can show up as:
- Banner ads on news or blog sites
- Image ads on YouTube or mobile apps
- Sponsored boxes in Gmail or other platforms
The goal is simple:
build awareness and drive clicks from people who may be interested in what you offer — before they even search for it.
Why It Works:
Display ads keep your business visible across the web, especially to local customers who may not have heard of you yet. It's great for brand awareness, promoting special offers, or staying top-of-mind with your ideal audience.
What Is Retargeting? (and Why It's So Powerful)?
Have you ever visited a website, then seen ads for the business while browsing other sites? That’s retargeting in action.
Retargeting ads are designed to follow up with people who’ve already visited your website but didn’t take action — like filling out a form or making a purchase.
Here’s how it works:
- Someone visits your website.
- They leave without contacting you.
- Your ad starts showing up on other sites they visit — reminding them to come back.
Why It Works:
Most people don’t make a decision on their first visit. Retargeting gives you a second (or third or more) chances to stay in front of them until they’re ready to reach out.
How We Use Display & Retargeting to Generate More Leads For You
We offer both services — and we make it simple:
For Display Advertising:
- We design eye-catching banner or image ads that match your brand.
- We target specific audiences based on interests, location, and behavior.
- We monitor performance and adjust the ads to improve results over time.
For Retargeting:
- We add a tracking pixel to your site (don’t worry — we handle this part).
- We show ads to past visitors across Google’s ad network and other platforms.
- We can promote special offers, encourage callbacks, or drive return visits to your site.
Best of all?
You only show ads to people who are most likely to become leads — making your budget go further.
Yes, We Help Bold Brands Grow
Whether you’re launching or scaling, our marketing services are built to ignite momentum and keep it going.
Let’s Power Up Your Business By Growing Leads
Lead Generation That Actually Works for You
From setup to strategy, we handle your lead generation so you can focus on running your business.
Start Generating Leads Today.
Ready to Grow?
We’ve Got You!
We Help You Get Seen, Found and Chosen
Be visible where it counts—Google, social media, and beyond—with targeted lead strategies that work.
Digital Marketing Solutions::
We can’t wait to talk to you about how digital marketing can help you reach your business goals.
Our talented team is passionate about helping you multiply revenue and profits without working 15-hour days. Talk to us about how we can help you.
About Us:
Energize Your Marketing: Empowering businesses with innovative digital marketing solutions tailored to drive success.
Whether you’re just starting or looking to scale, we’re here to help you energize your marketing and grow your business faster than ever.
